Water Ways Honolulu Star Bulletin (8/08/98) By Ray Pendleton
With 30 yachts from around the world currently competing here in
the Kenwood Cup International Offshore Series, this may be the perfect time
to re-address the potential economic impact of Hawaii's America's Cup
challenger, Aloha Racing, on our island state.
After all, the biennial Kenwood Cup itself has been shown to create
jobs and bring several million dollars into Hawaii's economy each year it
is held.
First, consider Aloha Racing's announcement last week that it has
signed an agreement with Ko Olina, LLC, to berth and test its boat, or
boats, at the new Ko Olina marina, adjacent to Barber's Point Deep Draft
Harbor, where they will be built.
That serves notice that our state can provide a place for both
state-of-the-art boat construction and world-class, in-the-water
facilities.
It's something sailors everywhere have longed for for decades, and
Ko Olina will, no doubt, reap its rewards with new sales.
Even before our state's economy capsized, our recreational boating
industry was stagnate due to a lack of available moorings in our state-run
marinas. Boats aren't sold when there is no place to put them.
Now, spotlighted by Aloha Racing, Ko Olina will have a new,
privately operated marina with 400 available slips, and those slips
translate into a potential for 400 new-boat sales.
It then follows that along with boat sales, will come the need for
boat parts and service centers, tackle shops, sail makers, and other
services demanded by recreational boaters.
And when Aloha Racing's colorful boat, Abracadabra 2000 - painted
by Wyland, no less - begins racing in the America's Cup Challenge in
Auckland, New Zealand, in the fall of next year, it will be a constant
reminder to millions of ESPN viewers of Hawaii's commitment to the highest
level of sailing competition and of our incomparable islands.
If the recent publicly funded Miss Universe beauty pageant was
thought to provide good viewer impressions, I would think Aloha Racing's
presence in the world's most famous yacht race would have a significant
impact as well.
The biggest effect Aloha Racing would have on Hawaii's economy, of
course, would be if Abracadabra 2000 has the magic to prevail in New
Zealand and win the America's Cup.
When San Diego hosted the 1992 America's Cup regatta - after Dennis
Conner brought back the Cup from Fremantle, Australia - it was estimated
that the gross revenues were about $1.2 billion. That's billion - with a B.
Now, even with a lagging Asia-Pacific economy, it has been
predicted New Zealand will see an economic windfall of something like $1.8
billion from its America's Cup 2000 event. It doesn't take an economist
to reason that if Aloha Racing were to prevail in Auckland and America's
Cup 2003 was held in Hawai`i, the revenues would top $2 billion.
Add to that economic impact the huge amount of newspaper, magazine,
Internet, and TV exposure Hawai`i would receive while hosting an America's
Cup and I think you can see why even Gov. Cayetano - who admits finding no
enjoyment in boating - supports Aloha Racing's efforts to win the Cup.
It is my hope you will support it, too.
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