Water Ways Honolulu Star Bulletin (04/03/99) By Ray Pendleton
For people with limited knowledge of the America's Cup Race,
Waikiki Yacht Club's Aloha Racing Team request for some state funding
assistance may sound out of line.
I'm sure they would ask, "What could Hawai`i and its taxpayers get
in return that would possibly be worth a $3 million sponsorship?"
At a recent legislative hearing, Aloha Racing's public relations
coordinator, D.J. Cathcart, gave those in attendance answers that should
satisfy most critics.
One important point she made was in clarifying that the state's
contribution would only be a part of the team's $18 to $20 million budget,
and that HealthSouth, a nationwide sports medicine corporation, is the
major sponsor and is picking up the lion's share.
Another point was that much attention had been given to what Hawai`i
can look forward to (around $2 billion), if Aloha Racing is successful in
winning the Cup and subsequently holding the next race here. But, not
enough attention has been given to the benefits that will come from the
team just competing in New Zealand.
It should be remembered that the America's Cup - the oldest trophy
in sports - was won by the Royal New Zealand Yacht Squadron in San Diego,
Calif., in 1995, and will now be up for grabs in February, 2000.
But, to determine which of the 16 challenging teams from around the
world will race against the Kiwi defenders, there will be a lengthy
selection series of races, beginning in October of this year. Overall,
ESPN coverage alone is predicted to be in excess of 100 hours.
By coming on board at the $3 million level, the state will achieve
at least $10 million in favorable exposure, due to television and other
media coverage. With Hawai`i lettered on the sail and its hull painted by
Wyland, Aloha Racing Team's Abracadabra 2000 should be one of the most
photographed boats in New Zealand.
"During the nearly five months of training and racing in New
Zealand," Cathcart said, "Hawai`i can expect 40 million favorable
impressions in U.S. households and a billion, worldwide."
And then, there is the Polynesian connection. New Zealand and
Hawai`i share a common Polynesian heritage. As such a relationship is bound
to promote friendly rivalry and notoriety, Aloha Racing has encouraged the
association by offering up its challenge for the Cup in both the Hawaiian
and Mauri languages.
Another payback to Hawai`i from the Aloha Racing Team's activities
is already beginning to be felt locally.
"Three and a half million dollars will have been spent by Aloha
Racing in this state before our boats even leave to compete in New
Zealand," Cathcart said.
For instance, behind the closed doors of its Ko` Olina construction
site, Aloha Racing has created a state-of-the-art boat-building facility,
complete with a custom, 80-foot curing oven.
Aloha Racing has also hired 30 workers who are now learning boat
construction techniques that were previously used only in the aerospace
industry.
So along with money going into the local economy, the facility and
the knowledge gained by those workers should leave a lasting legacy for the
marine industry of Hawai`i.
After hearing Cathcart's testimony, I think it became much clearer
why the state, and indeed everyone in the state, has much to gain by
supporting the Aloha Racing Team and it's challenge for the America's Cup.
Call Waikiki Yacht Club at 955-4405 if you can help.
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