Water Ways Honolulu Star Bulletin (04/24/99) By Ray Pendleton
The thrust of the story was that I found it shocking that Hawaii's
recreational boating industry - and boat ownership, in general - severely
lagged behind the rest of the nation. Especially when our most obvious
geographic feature is that we are surrounded by water.
I just received NMMA's latest retail market review and guess what?
Absolutely nothing has changed.
With boat ownership figures provided by the U.S. Coast Guard, which
ranks the 50 states, along with Washington D.C. and the U.S. Territories,
Hawai`i has once again placed 51st. Yes sir, there we are, with about half
as many registered boats as land-locked Wyoming and about twice as many as
our nation's capitol.
NMMA's state-by-state survey of total boat and accessory sales is
consistent with the Coast Guard's ownership tally. Hawai`i, with about $17
million in retail sales, managed to eclipse Wyoming by about $3.5 million,
but it is still near the bottom of a list that is headed by Florida with
well over $834 million.
That makes a difference of a whopping $817 million in total sales
of marine products between Florida and Hawai`i. Anyone concerned about our
state budget might like to figure out what that equates to in lost taxes.
Agreed, comparing those two states is not really fair. Florida has
around 14 times the population of Hawai`i, and more importantly, it is
easily accessed by the residents of nearby states. Demographics like those
are hard to beat.
But, another comparison is rather interesting. Florida, with some
1,350 miles of coastline, ranks second nationwide, after Alaska. But
Hawai`i - fourth with 750 miles - is just 90 miles short of California,
which is in third place.
One big difference along those coastlines, of course, is in the
number of boating facilities available to the public. Just one harbor in
Southern California - Newport Beach - has more mooring capacity than all of
the harbors in Hawai`i put together.
Also, in comparison, Hawaii's recreational boating facilities are
poorly maintained, and yet somewhat paradoxically, have years-long waiting
lists. Both factors tend to depress general interest in boating.
There are many reasons for Hawaii's decades-old boating stagnation,
but the question really is, why don't our movers-and-shakers do something
about it? Why are they seemingly blind to the industry's potential?
Somehow I always picture them, standing side by side around our
islands, with their collective backs to the sea, fretting over how to fix
the economy now that the cane fields and big-spending tourists are gone.
They bring in a beauty pageant here, a football game there, and a
couple of golf tournaments for good measure. But other than making an
immediate monetary or advertising impact, how can those events create a
lasting economic benefit for the state? New business ventures don't start
up for one-shot events.
What if, on the other hand, those same movers-and-shakers turned
around once in a while to face the ocean and began working on ways to
support and upgrade Hawaii's boating industry and its infrastructure?
New and improved marinas, more launching facilities and secure dry
storage - which would create a corresponding increase in consumers - could
go a long way in encouraging entrepreneurs to open new dealerships and
allied service companies.
The 49 other states in NMMA's survey show that it can happen.
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